C.2.6.3 - Product outreach

Product Outreach relates to the marketing of government services products, and programs to the general public in an attempt to promote awareness and increase the number of customers/beneficiaries of those services and programs.

The recommended security categorization for the product outreach information type is as follows:

Security category

C.2.6.3 - Product outreach = {(confidentiality, Low), (integrity, Low), (availability, Low)}

Confidentiality Low

The confidentiality impact level is the effect of unauthorized disclosure of product outreach information on the ability of responsible agencies to market government services products, and programs to the general public in an attempt to promote awareness and increase the number of customers/beneficiaries of those services and programs. Product outreach information is usually in the public domain and poses no confidentiality impact. Recommended Confidentiality Impact Level: The provisional confidentiality impact level recommended for product outreach information is low.

Integrity Low

The integrity impact level is based on the specific mission and the data supporting that mission, not on the time required to detect the modification or destruction of information. In most cases, the adverse effect of unauthorized modification or destruction of product outreach information on overall agency mission functions will be limited. 36 Special Factors Affecting Integrity Impact Determination: The unauthorized modification or destruction of product outreach information may result in distribution of false and misleading information. Such events may adversely affect operations or public confidence in the agency and may significantly degrade the product marketing mission capability. In such cases, a moderate integrity impact may exist. Recommended Integrity Impact Level: The provisional integrity impact level recommended for product outreach information is low.

Availability Low

The availability impact level is based on the specific mission and the data supporting that mission, not on the time required to re-establish access to the product outreach information. Product outreach processes are generally tolerant of limited delays. In most cases, disruption of access to product outreach information can be expected to have only a limited adverse effect on agency operations, agency assets, or individuals. Recommended Availability Impact Level: The provisional availability impact level recommended for product outreach information is low.